Products marketed to consumers who may not yet recognize a need for them are called _____ products.
A)unsought
B)impulse
C)convenience
D)specialty

Question

Quizplus · Accepted Answer

Unsought products are marketed to consumers who may not have recognized a need for them yet. These products typically require more advertising and promotion to generate demand. Impulse products are items that consumers purchase without much prior thought, convenience products are products that consumers purchase frequently and with minimal effort, and specialty products are items that consumers are willing to go out of their way to purchase due to their unique qualities.

Products Marketed to Consumers Who May Not Yet Recognize a Need