Which of the following is true of convenience products?
A) Consumers generally don't have prior need recognition of convenience products before purchasing them.
B) Consumers generally tend to purchase convenience products immediately and with minimal effort.
C) Consumers tend to buy convenience products after a long-term evaluation of competing products in the market.
D) Consumers tend to buy convenience products because of the prestige associated with their ownership.

Question

Quizplus · Accepted Answer

Convenience products are typically items that consumers buy frequently, immediately, and with minimal comparison and buying effort. Examples include common household items, packaged foods, and personal care products. These are usually low-cost goods that satisfy immediate needs or wants, hence the minimal effort in purchasing.

Which of the Following Is True of Convenience Products