Using the consumer products classification system,which of the following is most likely to be true of the consumer factors for convenience products?
A)Consumers tend to purchase convenience products frequently.
B)Consumers tend to plan extensively before a purchase.
C)Consumers tend to regard convenience of location as unimportant.
D)Consumers tend to compare price and quality between competing products.

Question

Quizplus · Accepted Answer

Convenience products are items that consumers purchase frequently and with little planning. Location convenience is also important for these products as consumers often seek out nearby options for easy access. They may not compare prices and quality as extensively as they would for specialty or shopping products.

Using the Consumer Products Classification System,which of the Following Is