Using the consumer products classification system, which of the following is most likely to be true of the consumer factors for specialty products?
A) Consumers tend to purchase specialty products frequently.
B) Consumers always compare price and quality between competing products.
C) Consumers tend to regard convenience of location as very important.
D) Consumers tend to plan extensively before buying them.

Question

Quizplus · Accepted Answer

Specialty products are those for which consumers have a strong preference and are willing to make a significant effort to search for and purchase. They often involve extensive planning and research before a purchase is made, unlike convenience or shopping products where location and price comparison are more critical factors.

Using the Consumer Products Classification System, Which of the Following