Procter & Gamble has over 50 leadership brands and produces many products which are sold worldwide.Which of the following is most likely to be true in the event of the company adding a new and different product in its household care category?

Question

Quizplus · Accepted Answer

Adding a new and different product in its household care category would increase P&G's product mix length. Product mix length refers to the number of product lines that a company offers, and adding a new product would increase this number. This would allow P&G to expand its product offerings and potentially reach new customer segments, increasing the company's market share and revenue.

Procter & Gamble Has Over 50 Leadership Brands and Produces