Variations in each product a firm markets in its mix are referred to as the _____ of its product mix.
A) width
B) length
C) depth
D) volume

Name: Variations in each product a firm markets in its mix are referred to as the _____ of its product mix. A) width B) length C) depth D) volume
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Question

Quizplus · Accepted Answer

The depth of a product mix refers to the variations in each product that a firm markets in its mix, such as different sizes, colors, or other variations.

Variations in Each Product a Firm Markets in Its Mix