Which of the following terms refers to the development of individual offerings that appeal to different market segments while remaining closely related to the existing product line?
A) Line penetration
B) Line innovation
C) Line extension
D) Line cannibalization

Question

Quizplus · Accepted Answer

Line extension refers to the process of introducing new products that are variations of existing products but are designed to appeal to different customer segments or to satisfy a broader range of customer needs. This strategy keeps the new products closely related to the existing product line.

Which of the Following Terms Refers to the Development of Individual