Which of the following statements is true regarding the maturity stage of the product lifecycle?
A) It is the second stage of the product lifecycle.
B) Since the product is unknown to the public during this stage, the promotional campaigns stress information about its features.
C) During this stage, differences between competing products diminish.
D) It is characterized by rapid growth in the volume of sales.

Question

Quizplus · Accepted Answer

During the maturity stage of the product lifecycle, the market becomes saturated, and the differences between competing products tend to diminish as companies strive to maintain their market share and differentiate their offerings through minor improvements and marketing strategies.

Which of the Following Statements Is True Regarding the Maturity