Match each item with the correct statement below.
-Intangible tasks that satisfy the needs of consumer and business users are called _____.
A)marketing mix
B)specialty products
C)product
D)services
E)convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2B)
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question

Quizplus · Accepted Answer

Intangible tasks that satisfy the needs of consumer and business users are called services.

Answer: P 
 A product line is a group of related products that are marketed by the same company.

Answer: S 
 The product lifecycle refers to the series of stages that a product goes through from initial development to eventual decline.

Answer: Q 
 Line extension refers to the practice of adding new products to an existing product line in order to meet consumer demand or expand market share.

Answer: R 
 Total quality management is a business philosophy that emphasizes the importance of quality control throughout all aspects of a company's operations.

Answer: T 
 Benchmarking is the practice of comparing a company's performance metrics to those of other companies in the same industry in order to identify opportunities for improvement.

Match Each Item with the Correct Statement Below