Match each item with the correct statement below.
-Channel intermediaries that take title to goods they handle and then distribute these goods to retailers,or business or B2B customers are known as _____.
A)marketing mix
B)specialty products
C)product
D)services
E)convenience products
F)impulse goods
G)installations
H)wholesalers
I)business-to-business (B2B)
J)supplies
K)emergency goods
L)shopping products
M)component parts and materials
N)staples
O)product mix
P)product line
Q)line extension
R)total quality management
S)product lifecycle
T)benchmarking

Question

Quizplus · Accepted Answer

Wholesalers are the channel intermediaries that take title to goods they handle and then distribute these goods to retailers or business or B2B customers.

Answer: P 
 Product line refers to a group of related products under the same brand marketed by the same company.

Answer: I 
 Business-to-business (B2B) refers to companies that sell products and services to other companies as opposed to individual consumers.

Answer: S 
 Product lifecycle refers to the stages a product goes through from introduction to decline.

Answer: K 
 Emergency goods are products that are purchased in urgent situations, such as medical supplies during a pandemic or hurricane supplies during a natural disaster.

Match Each Item with the Correct Statement Below