What is the foremost strategic issue that must be addressed by firms when operating in two or more foreign markets?

Question

Quizplus · Accepted Answer

When operating in multiple foreign markets, firms must decide on the degree to vary their competitive approach in order to successfully adapt to specific market conditions and buyer preferences in each host country. This decision will help the firm to achieve sustainable profitability in each foreign market. Other issues such as cost competitiveness, globalization, and resources and capabilities of allies are also important, but the foremost issue is deciding on the appropriate approach for each specific market.

What Is the Foremost Strategic Issue That Must Be Addressed