The biggest and most important differences among the competitive strategies of different companies boil down to
A)how they go about building a brand name image that buyers trust and whether they are a risk-taker or risk-avoider.
B)the different ways the companies try to cope with the five competitive forces.
C)whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.
D)the kinds of actions companies take to improve their competitive assets and reduce their competitive liabilities.
E)the relative emphasis they place on offensive versus defensive strategies.

Question

Quizplus · Accepted Answer

The market target and competitive advantage strategy are two key elements that differentiate companies' competitive strategies. Whether a company focuses on a broad or narrow market target and whether the company seeks to differentiate its offerings based on low cost or differentiation are among the primary elements of a company's competitive strategy. The other options may also be factors but do not capture the essence of the key differences in competitive strategies among companies.

The Biggest and Most Important Differences Among the Competitive Strategies