A competitive strategy of striving to be the low-cost provider is particularly attractive when
A)buyers are not very price-conscious.
B)most rivals are trying to be best-cost providers.
C)there are many ways to achieve product differentiation that have value to buyers.
D)most buyers use the product in much the same ways, with user requirements calling for a standardized product.
E)most rivals are pursuing focused low-cost or focused differentiation strategies.

Question

Quizplus · Accepted Answer

When most buyers use the product in similar ways, requiring a standardized product, a strategy of being the low-cost provider is attractive because it targets the broad needs of the market with a product that meets these needs at the lowest possible cost.

A Competitive Strategy of Striving to Be the Low-Cost Provider