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A Low-Cost Provider's Product Does NOT Have to Always

Question 39

Multiple Choice

A low-cost provider's product does NOT have to always:


A) contain enough attributes to be attractive to prospective buyers.
B) suggest strong rather than weak product differentiation.
C) signal value to buyers.
D) provide high margins per unit sold to bring in enough unit sales.
E) be valuable and appealing to a wide range of buyers.

Correct Answer:

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