What are value drivers?
A) A set of factors (analogous to cost drivers)that are particularly effective in having a strong differentiation effect
B) A firm's hidden success factor for creating over-the-top product features that will command the highest price in the industry
C) A technique for easily identifying factors that validate a firm's performance
D) A set of factors that verify the unique nature of a firm
E) A set of guidelines for identifying the most promising upscale attributes to incorporate into a product

Question

Quizplus · Accepted Answer

Value drivers are a set of factors that have a significant impact on a firm's ability to create value and differentiation in the eyes of the customer. These factors can be used to develop a competitive advantage and achieve higher profits. Therefore, option A is the correct choice as it defines value drivers appropriately.

What Are Value Drivers