Brands create customer loyalty, which in turn
A)increases the perceived cost of switching to another product.
B)strengthens the product's quality.
C)validates the motivation for alternate products.
D)provides monetary incentive for using the product.
E)allows a company to operate facilities at full capacity.

Question

Quizplus · Accepted Answer

Customer loyalty creates an attachment to a brand that can make it difficult for customers to switch to another product. This perceived cost of switching is what increases brand loyalty and helps to maintain a company's customer base.

Brands Create Customer Loyalty, Which in Turn