Pursuing continuous quality improvement as a uniqueness factor is sound because it:
A) can create differentiation even if little tangible differentiation exists otherwise.
B) bestows the first-mover-in-the-market advantage on companies practicing it.
C) can often reduce product defects and improve economy of use.
D) always provides a competitive advantage.
E) provides wider product variety and selection through product versioning.
Correct Answer:
Verified
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