A route to take in developing a differentiation advantage includes
A) incorporating product attributes and user features that raise the buyer's overall costs, but keep the price minimal.
B) incorporating tangible features that add functionality, increase customer satisfaction with the product specifications, functions, and styling.
C) signaling value by targeting sophisticated buyers.
D) incorporating intangible features that enhance buyer satisfaction in economic ways.
E) emphasizing high quality and performance of products through a standard and simple, no-fuss packaging.

Question

Quizplus · Accepted Answer

Incorporating tangible features that add functionality, increase customer satisfaction with the product specifications, functions, and styling is a good way to develop a differentiation advantage. This makes the product stand out and appeal more to customers, potentially increasing sales and market share. Option A involves raising the buyer's overall costs, which may not necessarily lead to a differentiation advantage. Option C focuses on targeting sophisticated buyers only, which may limit the potential customer base. Option D involves intangible features, which may not be as impactful as tangible ones. Option E emphasizes quality and performance but does not necessarily involve adding tangible features to the product.

A Route to Take in Developing a Differentiation Advantage Includes