Achieving a differentiation-based competitive advantage does NOT involve
A) incorporating product attributes and user features that lower a buyer's overall cost of using the product.
B) incorporating features that raise the performance a buyer gets from using the product.
C) incorporating features that enhance buyer satisfaction in noneconomic or intangible ways.
D) delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.
E) appealing to buyers on the basis of attributes that rivals are emphasizing.

Question

Quizplus · Accepted Answer

Achieving a differentiation-based competitive advantage involves appealing to buyers on the basis of attributes that rivals are not emphasizing. Therefore, option E is the correct answer, as it goes against the definition of a differentiation-based competitive advantage. Options A, B, C, and D are all strategies used to achieve differentiation-based competitive advantage.

Achieving a Differentiation-Based Competitive Advantage Does NOT Involve