Perceived value and signaling value are often an important part of a successful differentiation strategy because
A)of the standardization of buyer needs and preferences.
B)buyers seldom will pay for value they don't perceive, no matter how real the value of the differentiating extras may be.
C)buyer satisfaction cannot be achieved until a product's value is promoted through clever ads.
D)differentiation is all about selling products to sophisticated buyers.
E)there are no other ways to differentiate a product.

Question

Quizplus · Accepted Answer

Perceived value refers to the value a buyer thinks they are getting from a product or service. Signaling value refers to the message that a product sends about the quality or status of the buyer. Both of these values are important in a differentiation strategy because buyers’ perceptions are critical to their willingness to pay for a product. Even if a product offers real value in the form of differentiating extras, if buyers don't perceive that value, they are unlikely to pay for it. Therefore, it's important to communicate both the perceived and signaling value of a differentiated product to potential buyers. The other options are not correct.

Perceived Value and Signaling Value Are Often an Important Part