The production emphasis of a company pursuing a broad differentiation strategy usually involves
A)eliminating cost reduction and decreasing quality and essential features to boost profitability.
B)strong efforts to be a leader in manufacturing process innovation.
C)emphasis on building differentiating features that buyers are willing to pay for and includes wide selection and many product variations.
D)the aggressive pursuit of economies of scale and experience-curve effects.
E)developing a distinctive competence in zero-defect manufacturing techniques.

Question

Quizplus · Accepted Answer

A broad differentiation strategy involves offering unique features and options that differentiate the company's products from its competitors, and thus create value in the eyes of the customers. To pursue this strategy, the company needs to prioritize product innovation and customization, offering a wide range of product variations and choices to meet different customer needs and preferences. This requires a production emphasis on building differentiating features that buyers are willing to pay for, which may include advanced technology, high-quality materials, and superior design. The focus on innovation and customization is also expected to result in higher profitability and better customer loyalty, as customers are more likely to pay premium prices for unique products that meet their specific needs.

The Production Emphasis of a Company Pursuing a Broad Differentiation