The keys to maintaining a broad differentiation strategy are to
A)stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features.
B)charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
C)out-innovate and out-advertise rivals.
D)emphasize personalized customer service and to add as many differentiating features as possible.
E)keep prices close to the average of all rivals and to spend heavily on new product R&D.

Question

Quizplus · Accepted Answer

To maintain a broad differentiation strategy, a company needs to continuously innovate to stay ahead of imitative rivals. However, it is important to concentrate on a few differentiating features to avoid diluting the value proposition. Adding too many features can also increase costs, which can make it difficult to charge a premium price.

The Keys to Maintaining a Broad Differentiation Strategy Are to