The marketing emphasis of a company pursuing a focused low-cost provider strategy usually is to
A)tout the company's lower prices.
B)tout the lack of frills and extras.
C)out-advertise rivals and make frequent use of discount coupons.
D)communicate the attractive features of a budget-priced product offering that fits niche members' expectations.
E)communicate the product's ability to serve the customer's every need.

Question

Quizplus · Accepted Answer

The marketing emphasis of a company pursuing a focused low-cost provider strategy is to communicate the attractive features of a budget-priced product offering that fits niche members' expectations. The company needs to emphasize value for money proposition and highlight how its product meets the niche members' specific needs while offering a lower price than its competitors. Communication should be crafted to reinforce the company's image as the most efficient in the industry.

The Marketing Emphasis of a Company Pursuing a Focused Low-Cost