Which of the following is LIKELY to have the biggest strategy-shaping impact on mobile service providers?
A) Coca-Cola launches mobile campaigns for community-connect and awareness.
B) Discovery Channel launches a mobile game to promote its Gold Rush TV show.
C) T-Mobile US signs a pact with Nokia Networks for greater spectrum support.
D) Hugo Boss announces the launch of its fall/winter collection via mobile.
E) Apple enters into a pact with PayPal to market its mobile wallet application.

Question

Quizplus · Accepted Answer

T-Mobile's pact with Nokia Networks for greater spectrum support is likely to have the biggest strategy-shaping impact on mobile service providers as it will enable T-Mobile to improve its network coverage and capacity, which is a crucial factor in the competitive mobile market. The other options are more focused on individual brand promotions and are less likely to have a significant impact on the mobile service provider industry as a whole.

Which of the Following Is LIKELY to Have the Biggest