FaberRoad,a respected courier brand,is fast losing its market share to competitors who do overnight deliveries of packages or offer lower prices.The company's research department has found that many customers care more about knowing exactly when a package will arrive than getting it the next day.Which strategy would best address the current state of FaberRoad and help it regain its market?

Question

Quizplus · Accepted Answer

Developing radio tags that allow for real-time tracking would address the customers' desire for knowing exactly when their package will arrive. This would differentiate FaberRoad from competitors and provide a unique selling point. Additionally, it would not require a high cost implementation like overnight delivery drivers or expensive advertising.

FaberRoad,a Respected Courier Brand,is Fast Losing Its Market Share to Competitors