BloomsJay Resorts Inc.has multiple tropical resorts in various locations.In a crowded market that caters to all kinds of consumers,this resort caters mainly to gays with guaranteed hassle-free holiday experience at a premium price.What strategy is BloomsJay using to gain competitive advantage?
A) A low-cost provider strategy
B) A broad differentiation strategy
C) A focused low-cost strategy
D) A focused differentiation strategy
E) A best-cost provider strategy

Question

Quizplus · Accepted Answer

BloomsJay Resorts Inc. is using a focused differentiation strategy by catering primarily to a specific market segment (in this case, the gay community) and providing a unique, hassle-free holiday experience at a premium price. This allows them to differentiate themselves from other tropical resorts in the market and gain a competitive advantage within their specific target market.