A middle-class customer (target)base in a region is most concerned with quality and price of products.Which of the following would be considered a best value proposition for the customers?
A) A company that identifies unique features of its products without comparing it with a rival's products
B) A company that offers copycat products at low cost but an average quality compared to rivals
C) A company that offers the same quality of products as rivals but at a high cost based on greater market share and higher brand value
D) A company that provides same quality of products at a much lower price than rivals,but leaves the final assembly of product pieces to customers with an easy assembly guide
E) A company that sells an average quality product compared to rivals with a meager difference in price.

Question

Quizplus · Accepted Answer

The middle-class customer base being concerned about both quality and price, the best value proposition would be a company that provides the same quality of products as rivals, but at a much lower price than rivals. Additionally, the company providing an easy assembly guide for final assembly of product pieces will be helpful for customers. Therefore, option D is the best choice.

A Middle-Class Customer (Target)base in a Region Is Most Concerned