Branding helps firms build and maintain identity and competitive advantage for their products.

Name: Branding helps firms build and maintain identity and competitive advantage for their products.
Brand: Quizplus
Rating: 5.0 (24 reviews)

Question

Quizplus · Accepted Answer

Branding is the process of creating a unique name and image for a product in the minds of consumers. This can help firms build and maintain a strong identity and competitive advantage, making their products stand out in the marketplace. Therefore, the statement is true.

Branding Helps Firms Build and Maintain Identity and Competitive Advantage