Karen prefers to buy Clemtec's cleaning products over other brands if they are easily available in the market.Karen is in the brand insistence stage of brand loyalty.

Question

Quizplus · Accepted Answer

Brand insistence implies that a consumer will accept no substitute and will go out of their way to purchase a specific brand, whereas Karen prefers Clemtec only if it is easily available, indicating a lower level of brand loyalty.

Karen Prefers to Buy Clemtec's Cleaning Products Over Other Brands