A promotional outlay for a family brand benefits all items in the line.

Question

Quizplus · Accepted Answer

A family brand consists of a group of related products under the same brand name. When a promotional outlay (such as advertising, sales promotions, or discounts) is used to promote the entire family brand, all the individual items within that brand benefit from the promotion. The promotion creates awareness and interest in the entire line, which can lead to increased sales for all the products. Therefore, a promotional outlay for a family brand benefits all items in the line.

A Promotional Outlay for a Family Brand Benefits All Items