The "brand relevance" dimension of the brand personality refers to a brand's ability to stand apart from its competitors.

Name: The "brand relevance" dimension of the brand personality refers to a brand's ability to stand apart from its competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The "brand relevance" dimension actually refers to how well a brand meets the needs and wants of consumers, not how it stands apart from competitors. Standing apart from competitors is more closely related to the concept of differentiation.

The "Brand Relevance" Dimension of the Brand Personality Refers to a Brand's