The Columbia Sportswear Company decides to produce a line of jackets embroidered with the names of all of the NFL teams.For doing so,Columbia must first obtain an authorization from the teams and/or the league before using the trademarked names.This is an example of brand licensing.

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Brand licensing involves obtaining permission from the trademark owner to use their brand name, logo, or image on a product or merchandise. In this case, Columbia Sportswear Company needs to obtain authorization from the NFL teams or the league to use their trademarked names on their jackets, which is an example of brand licensing.

The Columbia Sportswear Company Decides to Produce a Line of Jackets