Cannibalization is the loss of sales of an existing product due to competition from a new product introduced into the market by a competing firm.

Name: Cannibalization is the loss of sales of an existing product due to competition from a new product introduced into the market by a competing firm.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cannibalization refers to the loss of sales of an existing product due to the introduction of a new product by the same company, not a competing firm.

Cannibalization Is the Loss of Sales of an Existing Product