A product is said to have achieved brand preference when:
A) the product becomes familiar to the consumer.
B) the marketers start selling the product at a discount.
C) the consumer sees or recognizes the product and chooses it over its competitors.
D) the product has attained monopoly position with its customers.

Question

Quizplus · Accepted Answer

Brand preference occurs when consumers recognize a product and prefer it over competitors' products, indicating a positive attitude and loyalty towards the brand.

A Product Is Said to Have Achieved Brand Preference When