Which of the following is most likely to be the primary factor that attracts a consumer to a generic product?
A)Package design
B)Brand name
C)Low price
D)Product quality

Question

Quizplus · Accepted Answer

The primary factor that attracts a consumer to a generic product is usually the lower price compared to branded products. Generic products are often cheaper because they do not have the marketing and advertising costs associated with branding. While package design and product quality may still play a role, they are usually secondary factors to price for generic products. Brand name is not a factor for generic products since they do not have a brand name.

Which of the Following Is Most Likely to Be the Primary