The added value that a certain brand name gives to a product in the marketplace is called _____.
A) brand identity
B) brand relevance
C) brand recognition
D) brand equity

Question

Quizplus · Accepted Answer

Brand equity refers to the added value a brand name gives to a product beyond its functional benefits, which can influence consumers' choices and perceptions in the marketplace.

The Added Value That a Certain Brand Name Gives to a Product