The term _____ is used by marketers to refer to the visual components that contribute to the overall look of a brand.
A) water mark
B) brand token
C) service mark
D) trade dress

Question

Quizplus · Accepted Answer

Trade dress refers to the visual appearance of a product or its packaging that signifies the source of the product to consumers. This includes features such as size, shape, color, texture, graphics, and design.

The Term _____ Is Used by Marketers to Refer to the Visual