Which of the following factors has helped increase the importance of packaging as a marketing tool?
A) Marketers' emphasis on targeting large market segments
B) Increased popularity of generic products
C) Changes in consumer lifestyles and buying habits
D) Global economic recessive trends

Question

Quizplus · Accepted Answer

Changes in consumer lifestyles and buying habits, such as the increase in dual-income households and the demand for convenience, have significantly contributed to the importance of packaging as a marketing tool. Packaging can influence purchasing decisions by offering convenience, information, and appeal.

Which of the Following Factors Has Helped Increase the Importance