The strategy of attaching a popular brand name to a new product in an unrelated product category is known as _____.
A) brand licensing
B) brand reinforcement
C) brand engagement
D) brand extension

Question

Quizplus · Accepted Answer

Brand extension is the strategy where a company uses an existing brand name to launch a product in a category different from its current product line. This leverages the brand's established market presence and customer base to introduce new products.

The Strategy of Attaching a Popular Brand Name to a New