A popular clothing brand in Switzerland decided to launch a new line of home furniture under the same brand name. This strategy being used by the company to launch its new offerings is called _____.

Question

Quizplus · Accepted Answer

This strategy is called brand extension because the company is using its existing brand name to enter into a new product category (home furniture), which is different from its current product offerings (clothing).

A Popular Clothing Brand in Switzerland Decided to Launch a New