The term "product positioning" refers to:
A)a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets.
B)the process of developing entirely new products for new markets.
C)consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands.
D)the process of developing a trade dress for a new product.

Question

Quizplus · Accepted Answer

Product positioning refers to the way a product is perceived and positioned in the minds of consumers in relation to its competitors. It involves identifying the product's unique features and benefits and communicating them to the target market in a way that differentiates it from other products in the market. This includes considerations such as brand image, pricing, advertising, and packaging.

The Term "Product Positioning" Refers To