In the context of the consumer diffusion process, "_____" constitute the final group of consumers that make trial purchases of a new product.
A) innovators
B) late majority
C) early purchasers
D) laggards

Question

Quizplus · Accepted Answer

Laggards are the final group of consumers to adopt a new product, typically showing skepticism towards change and adopting the product only after it has been proven by the majority.

In the Context of the Consumer Diffusion Process, "_____" Constitute