Which of the following is most likely to be true of consumer innovators?
A)They are unlikely to display brand loyalty toward products.
B)As compared to later adopters, they rely less on impersonal information sources.
C)They often act as opinion leaders from whom others seek advice.
D)They are less mobile, and do not prefer changing jobs often.

Question

Quizplus · Accepted Answer

Consumer innovators are known to be early adopters who are likely to experiment with new products and services. They are often seen as opinion leaders who have a strong influence on others in their social network. Therefore, it is most likely true that they often act as opinion leaders from whom others seek advice. The other options are less likely to be true of consumer innovators. For instance, they may display brand loyalty if they are satisfied with a product and may rely on impersonal information sources if they are tech-savvy. However, there is no evidence to suggest that they are less mobile or do not prefer changing jobs often.

Which of the Following Is Most Likely to Be True