A new-product innovation that is consistent with the values and experiences of potential adopters and attracts new buyers at a relatively rapid rate is said to have high _____.
A) complexity
B) observability
C) compatibility
D) transparency

Question

Quizplus · Accepted Answer

Compatibility refers to how well a new product fits with the existing values, past experiences, and needs of potential adopters. A high level of compatibility usually means that the product will be adopted more quickly because it aligns well with the potential users' lifestyles and requirements.

A New-Product Innovation That Is Consistent with the Values and Experiences