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A Popular Strategy for Entering New Businesses and Accomplishing Diversification

Question 32

Multiple Choice

A popular strategy for entering new businesses and accomplishing diversification is:


A) forming a joint venture with another company to enter the target industry because it reduces the need for strategic know-how.
B) undertaking an internal startup because the company has existing tried and true resource capabilities.
C) acquisition of an existing business because it is quicker than trying to launch a brand-new company and it also offers an effective way to hurdle many entry barriers.
D) forming a strategic alliance with another company to enter the target industry because it eliminates or simplifies the entry barriers.
E) None of these.

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