Companies operating in an international marketplace have to respond to:
A) whether to customize their offerings in each different country market to match the tastes and preferences of local buyers.
B) whether to pursue a strategy of offering a mostly standardized product worldwide.
C) how much to customize their offerings in each different country market to match the tastes and preferences of local buyers.
D) the tensions between market pressures to localize a company's product offerings country by country and the competitive pressures to lower costs through greater product customization.
E) All of these.

Question

Quizplus · Accepted Answer

Companies operating in an international marketplace have to respond to the tensions between market pressures to localize a company's product offerings and the competitive pressures to lower costs through greater product customization. Therefore, the best choice is all of these options as companies have to consider whether to customize their offerings in each country to match the tastes and preferences of local buyers or pursue a strategy of offering a mostly standardized product worldwide or find a balance by deciding how much to customize their offerings.

Companies Operating in an International Marketplace Have to Respond To