A "think global,act global" approach to crafting a global strategy involves:
A) pursuing the same basic competitive strategic theme (low cost,differentiation,best cost,and focused)in all countries where the firm does business.
B) selling much the same products under the same brand names everywhere and expanding into most,if not all,nations where there is significant buyer demand.
C) integrating and coordinating the company's strategic moves worldwide.
D) utilizing the same competitive capabilities,distribution channels,and marketing approaches worldwide.
E) All of these.

Question

Quizplus · Accepted Answer

A "think global, act global" strategy involves standardizing products and strategies across all markets, which includes pursuing the same competitive strategy, selling similar products under the same brand, coordinating strategic moves, and using the same capabilities and marketing approaches worldwide.

A "Think Global,act Global" Approach to Crafting a Global Strategy