The approach of a firm using a "think global,act local" version of a global strategy entails:
A) producing and marketing a variety of product versions under the same brand name,with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
B) little or no strategy coordination across countries.
C) pursuing the same basic competitive strategy theme (low cost,differentiation,best cost,focused) in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production,distribution,and marketing to be responsive to local market conditions.
D) selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries) so buyers in each country market will think they are buying a locally made brand.
E) selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country) ,but opting to only sell direct to buyers at the company's website so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market.
Correct Answer:
Verified
Q65: What strategy is considered more conducive to
Q67: Which of the following does NOT accurately
Q80: The essential difference between a "think global,act
Q86: To use location to build competitive advantage,a
Q87: In expanding into foreign markets, a company
Q88: Companies often implement a transnational strategy because:
A)
Q90: The competitive strategy of a firm pursuing
Q91: A "think global,act global" approach to crafting
Q92: To use location to build competitive advantage
Q94: There are a number of advantages to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents