A strategy that incorporates elements of both multidomestic and global strategies is termed a "transnational" strategy,but sometimes it is referred to as what?
A) A glocalization strategy.
B) An international strategy.
C) A think-local,act-global strategy.
D) A cross-border integrated strategy.
E) A standardized integrated strategy.

Question

Quizplus · Accepted Answer

A transnational strategy is a combination of multidomestic and global strategies, where companies aim to achieve a balance between global efficiency and local responsiveness. This strategy is also referred to as a glocalization strategy, as it involves adapting products and services to meet local market demands while maintaining standardized processes and systems globally. The term "glocalization" itself refers to the combination of "global" and "local" and is often used to describe global companies that have a strong local presence and incorporate local market characteristics into their operations.

A Strategy That Incorporates Elements of Both Multidomestic and Global