Successful differentiation allows a firm to:
A) be the industry's best-cost provider.
B) set the industry ceiling on price.
C) avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.
D) command a premium price for its product,and/or increase unit sales,and/or gain buyer loyalty to its brand.
E) take sales and market share away from rivals by undercutting them on price.
Correct Answer:
Verified
Q20: The biggest and most important differences among
Q23: A competitive strategy of striving to be
Q24: Success in achieving a low-cost edge over
Q24: A competitive strategy to be the low-cost
Q26: Whether a broad differentiation strategy ends up
Q28: Opportunities to differentiate a company's product offering:
A)
Q29: A competitive strategy predicated on low-cost leadership
Q29: Which of the following is NOT one
Q30: Uniqueness drivers are a:
A) set of factors
Q34: Which of the following is NOT one
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